Alaska Travel & Tourism
Alaska Channel
Founded in 1993, The Alaska Channel lives to tell the stories of people who call Alaska their home. They help independent travelers experience the best Alaska has to offer – without the cookie-cutter experiences.
Overview
The Alaska Channel is a team of multi-channel marketing strategists who provide both in-home and out-of-home advertising solutions for Alaska businesses. I had the absolute pleasure of partnering with them for nearly a decade, providing everything from art direction and website design to consulting on various business endeavors and opportunities.
Accomplishments include:
- Lead the redesign of Alaska.org, a 10,000+ page travel website, in both 2013 and 2019. The results of the 2013 redesign included an increase of unique visits by 158%.
- Established an online infrastructure to ease advertising management and sales across 4 major airports in Alaska on Alaskachannel.com.
- Created the first edition of The Alaska Map in collaboration with a cartographer, using editorial and advertiser-driven content.
- Designed a unique photo contest campaign to generate tens of thousands of photos to fill a 60-foot wide photo mosaic inside the Ted Stevens Anchorage Airport.
Responsibilities
- Art Direction
- Brand Design
- Website Design
- User Experience Design
- iOS Design
- Email Marketing
Alaska.org
The Alaska Map
AlaskaChannel.com
