Giftster is a family gift registry that takes the stress out of gift-giving. A cross-platform service with an international member base of over 2M.
Overview
As the Design Director at Giftster, I strive to create a cohesive brand experience across every member touch-point. I contribute regularly to the product roadmap, analyze customer feedback and manage multiple marketing initiatives across email, social media and PR.
Accomplishments include:
- Pioneered our user testing processes for members and external testers.
- Transformed giftster.com into a responsive web app utilizing member feedback leading to a significant increase in signups YOY in 2021.
- Establish and maintains the Giftster design system in Figma.
- Designs & develops all external facing marketing pages on giftster.com.
- Established and maintains the Giftster Help Center to provide another channel for member feedback and to reduce customer support needs.
- Designed and developed all transactional and onboarding emails.
- Hired and managed multiple marketing consultants.
- Lead digital marketing efforts in social media, email, and non-traditional channels.
Responsibilities
- Product Design
- Art Direction
- Design System Management
- Usability Testing
- iOS App Design
- Android App Design
- Cross-Platform Messaging
- Marketing Management
- Web Design
Designed a new birthday sort feature on giftster.com to help members view upcoming group birthdays alongside their wishlists.
