Giftster is a family gift registry that takes the stress out of gift-giving. A cross-platform service with an international member base of over 2M.

Overview

As the Design Director at Giftster, I strive to create a cohesive brand experience across every member touch-point. I contribute regularly to the product roadmap, analyze customer feedback and manage multiple marketing initiatives across email, social media and PR.

Accomplishments include:

  • Pioneered our user testing processes for members and external testers.
  • Transformed giftster.com into a responsive web app utilizing member feedback leading to a significant increase in signups YOY in 2021.
  • Establish and maintains the Giftster design system in Figma.
  • Designs & develops all external facing marketing pages on giftster.com.
  • Established and maintains the Giftster Help Center to provide another channel for member feedback and to reduce customer support needs.
  • Designed and developed all transactional and onboarding emails.
  • Hired and managed multiple marketing consultants.
  • Lead digital marketing efforts in social media, email, and non-traditional channels.

Responsibilities

Launched the reimagined giftster.com alongside the previous version to gain customer insights and ease the transition for members.
Members can preview how their wish list header will appear while actively creating a new list.
Designed a new birthday sort feature on giftster.com to help members view upcoming group birthdays alongside their wishlists.
Giftster Group Invite Options
Designed a new way to invite group members via text message available to giftster.com mobile users.