Founded in 2008, Giftster has changed the way families around the globe give and receive gifts and connect with loved ones.
Overview
Giftster is a family gift registry that takes the stress out of gift-giving. A cross-platform service with an international member base of over 1.5 million across web, iOS and Android.
As the Design Director at Giftster, I strive to create a cohesive brand experience across every member touch-point including giftster.com, social media channels and the Giftster Help Center. I contribute regularly to the product roadmap, analyze customer feedback and manage multiple marketing initiatives across email, social media and PR.
Accomplishments include:
- Pioneered our user testing processes for members and external testers.
- Transformed giftster.com into a responsive web app utilizing member feedback leading to a significant increase in signups YOY in 2021.
- Established the first giftster.com design system in Figma.
- Designed & developed all external facing marketing pages on giftster.com.
- Established the Giftster help center to provide another channel for member feedback and to reduce customer support needs.
- Designed and developed all transactional and onboarding emails.
- Hired and managed multiple marketing consultants.
- Led digital marketing efforts in social media, email, and non-traditional channels.
Responsibilities
- Product Design
- Art Direction
- Design System Management
- Responsive Website Design
- Usability Testing
- iOS Design
- Email Marketing
- Marketing Management
Designed a new birthday sort feature on giftster.com to help members view upcoming group birthdays alongside their wishlists.