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The Family Wish List Maker

Giftster.com

Founded in 2008, Giftster has changed the way families around the globe give and receive gifts and connect with loved ones.

Overview

Giftster is a family gift registry that takes the stress out of gift-giving. A cross-platform service with an international member base of over 1.5 million across web, iOS and Android.

As the Design Director at Giftster, I strive to create a cohesive brand experience across every member touch-point including giftster.com, social media channels and the Giftster Help Center. I contribute regularly to the product roadmap, analyze customer feedback and manage multiple marketing initiatives across email, social media and PR.

Accomplishments include:

  • Pioneered our user testing processes for members and external testers.
  • Transformed giftster.com into a responsive web app utilizing member feedback leading to a significant increase in signups YOY in 2021.
  • Established the first giftster.com design system in Figma.
  • Designed & developed all external facing marketing pages on giftster.com.
  • Established the Giftster help center to provide another channel for member feedback and to reduce customer support needs.
  • Designed and developed all transactional and onboarding emails.
  • Hired and managed multiple marketing consultants.
  • Led digital marketing efforts in social media, email, and non-traditional channels.

Responsibilities

Launched the reimagined giftster.com alongside the previous version to gain customer insights and ease the transition for members.
Members can preview how their wish list header will appear while actively creating a new list.
Designed a new birthday sort feature on giftster.com to help members view upcoming group birthdays alongside their wishlists.
Giftster Group Invite Options
Designed a new way to invite group members via text message available to giftster.com mobile users.