The holiday season for retailers is the busiest time of the year and planning for it often starts in the summer time for the many companies. A common trend to assist customers in their holiday shopping is to utilize a Gift Shop or Holiday Center for help focus in their products on gifts. Every design team’s strategy is different, but as you can see below there are quite a few trends as well.
Trends
Gifts Under: $25, $50, $75 etc. Options focused on price, often many lower priced gifts front and center Gift Card Emphasis Creation of Gift Sets Eases customers worries of wrapping and presentation of the gift Interactive Gift Catalogs Often used by online retailers with print catalogs to utilize the creative twice Offer Calendars A preview calendar of all the offers coming up through the holiday season Wish Lists Pre-selected lists of ideas as well as user created wish lists to keep track of all the gifts you need to purchase Holiday Logo and Overall Site Design Backgrounds and logos are altered for the holiday season.
