Running out of new ideas for your retail emails? We’ve compiled 20 ideas to help to bring some life back to your retail emails.
- Community Involvement – Include a photo or other visual to help illustrate the story and allow your subscribers to connect with your brand on an emotional level.
- Product Review Request – Encourage your customers to leave a review by sending a well-timed campaign after they have received their order.
- Customer Testimonials – Reviews are even more impactful when done through video or accompanied by a photo of the reviewer.
- Giveaway or Contest – Give them a compelling reason to enter. Only ask for the information you really need for a higher conversion rate.
- Sale Reminders – It’s easy to be forgotten when you’re competing with hundreds of other emails. Remind your customers a day before
a sale ends. Reuse your original email design with a few text changes. - Social Media – Include multiple reasons why it will benefit them and include some of your latest posts to show them what they might be missing out on to build your following.
- Wish Lists – Share the top 5 items customers are adding to their wish lists. Make it easy for them to add it to theirs too. Even better —send an automated reminder email to customers who have not purchased wish list items.
- Hot Trends – Alert your customers to upcoming trends.
- Product Materials & Ingredients – Customer love to know why they are purchasing from you and disclosing some of the raw ingredients or sources for your materials can give them one more reason to love you.
- Birthday Email – Tell your customer Happy Birthday with a fun, animated email. Consider extending a discount or other special offer to make them feel valued as a customer.
- Company Birthday Sale or Other Milestone – Show customer appreciation and celebrate every year your business thrives. Afterall, it is because of your customers that you are around another year.
- Courtesy Purchase Reminder – Do you sell a product your customer needs to replace on a regular basis? Send them courtesy email reminders before they run out or need to come in to be serviced.
- Vote on a Favorite – Invite customers to pick the next colors for your products. Provide them with a few options to choose from and share the winning color.
- Holiday Greetings – Spread holiday cheer with a fun, lighthearted campaign.
- Top Tweets & Social Media Posts from Customers – Are your customers active on social media? What are they saying about your products or services? Share their posts.
- Ways Customers Use Your Product – Multi-purpose products and services should be celebrated. How many different ways can your be used? Get creative.
- Product Comparisons – Compare similar products describing the differences between them to make one step in the buying process easier for your customer.
- Shipping and Return Policy Updates – Share any regular cost savings with your customers such as lower priced shipping options or better return policies.
- Humor – Make your audience laugh with a joke or fun fact. Do it weekly to give them something to look forward to.
- Interviews with Employees – Allow your subscribers to get to know your team by sharing a Q&A.
Happy emailing!
