To keep email subscribers and customers informed about your business, you need to send different types of emails. One favorite type is the email newsletter, which can contain anything that’s important for your customers to know. Companies usually send their newsletters once per week or once per month.
So, what sorts of content can you include in a newsletter? Some brands provide updates, while others highlight certain deals and specials. You can share information about new personnel at your business, any relevant product updates, as well as links to advice and ideas that you post on your blog.
Inspiration can come from many places, but we all get stuck sometimes. If you’re struggling to figure out what to include in your emails, check out 25 Content Ideas for Your Email Newsletter, an infographic that highlights creative ways to spice things up.
You’ll find lots of inspiring content ideas, such as:
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Tip of the month – Let your clients experience the joy of exclusivity by sending out tips that only your newsletter subscribers receive. These tips can be specific to your product or be general tips for those who work in your field.
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Deal of the day – Speaking of exclusivity, what better way to reward your loyal subscribers than by sending them discounts and deals via your newsletter?
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Top 10 list – Top 10 lists make it easy for subscribers to digest information. Lists are a fun way to create engaging and entertaining content your subscribers will love.
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Spotlights – Let your customers get to know your community. Showcase integral members of your team or customers that have benefited from your products and services by shining your newsletter spotlight on them.
Additionally, you’ll want to make sure there’s a good mix of images and text in your newsletter. You’ll also want to make sure it’s easy to read and that you keep the most important details at the top.To help drive more website visits, have lots of links in your newsletter, but be sure they go to the right spot, don’t just drop your visitors at the home page and hope they find the right article or product.
For more ideas for your newsletter, take a look at the infographic below.
Source: 25 Content Ideas for Your Email Newsletter by Campaign Monitor
