Podcasting is bigger than ever.
It looks like they will continue to become more popular.
One main reason is that people can consume audio passively while doing something else.
This isn’t a post about how to create your podcast. These are just a few tips for setting up a website for your podcast.
Not necessarily the technical things. Here is a resource for that.
You could also just use Anchor for that.
These are tips on how to make a website that goes along with your podcast. To help provide even more value to your listeners while also allowing them a way to find you and for you to sell to them.
#1. Organization
The organization for a podcast website is similar to a blog. A feed of information for the posts using the publish dates.
If you’re just a podcast it would make sense to put the feed as the homepage. But if you’re a business it might make sense to have a homepage with information about your business and make the podcast feed another page on the site. As you would with a blog.
Maybe you want your podcast content to be more timeless. Then you can remove the dates, but still organize the content. By category. By type. Make it easy for the visitor to find what they’re looking for.
#2. Additional Content
One of the great things about having a site to go along with your podcast is that you can offer additional content. Content in other forms that you can’t offer via audio.
We’ll get into visuals in a bit, but this would perhaps be video and text. You can provide show notes and also additional text information. Some will have blogs to go along with their podcasts. They are often their own channels with their own content.
You could also offer even larger resources like ebooks and things like that.
The point is that with the website you’re offering more value to the audience that you can’t add with just the podcast.
#3. About Information
Don’t overlook the about information. You can say it on your podcast, but usually people seem to tune out to that info when listening to a podcast. They’re in it for the tips or for the interview.
But when someone goes to a website they’re often looking for about information. I often find that the about page on most websites is a top five trafficked page.
Make sure your podcast website has information about you and your brand. On the homepage or on an about page.
#4. Visuals
Let’s say that you mention research in your podcast. You would want your website to have a graph or chart representing the information. Or maybe you mention your family. Have a photo of of your family on the website.
Not everybody is looking for visuals when they’re listening for podcasts. But some will be. And a website is the obvious and quick place for them to get it.
#5. Selling
Finally, usually if you have a podcast you’re selling something. A book. A product. A service. Your podcast website can do that. You want to make sure that the podcast-related information is easy to find. You don’t want to push people through your products as they’re looking for the podcast info.
But it’s perfectly fine to have links in your navigation to what you’re selling. In fact, that’s one of the main reasons why a listener would visit a podcast website.
Conclusion
It’s important to have a website to go along with your podcast. You can start with a podcast using Anchor. See how the audience grows. Then once you see potential look to offer more content via the website. It’s also a place where you can sell products and services. Use the tips above to help you develop a site that helps your podcast succeed.
