You’ve made a sale and your customer’s order is being processed. You’ve likely got some sort of shipping email in place to communicate a tracking number and estimated arrival date.
Are you missing out on further opportunities to dazzle your customer in your shipping emails?
Here are some ways to beef up your shipping emails.
Pre-Arrival Shipping Emails
Language
Get your customer excited that their order is on the way. Woo hoo!
The tone you used when writing emails is so important.
Check out the below example from Ergo Depot. The language they used hit the mark.
“We have exciting news, your order is on its way! We thought you’d want to obsessively track it so we’re including the details below.”
And they are right. I did want to obsessively track it!
When you’re developing an email strategy, think about how your brand should sound if it was a single person having a conversation with your customer.
Should your tone be serious? Are you selling furniture that needs to be assembled and could stand for a few jokes to be tossed around?
Maybe your copy could stand to be more humanized. Or maybe what you’re selling isn’t fitting for jokes. Consider developing a brand guide that includes some sample copy so everyone on your team knows how to write for your brand’s voice.
Take the time to think about your brand’s voice to help your customers build a stronger, emotional connection with your company.
Instructions
Does your customer need to put your product together? Send them some helpful videos or an instruction manual before they receive your product so they can buy any tools they may need or plan for how much assembly time to set aside.
Make the experience as delightful and easy as you can. Your customer’s will love you for it!
Social Media
Include references to your social media accounts after purchase. This is the best time to persuade your customer into following your company. Not prior to purchasing.
Get them even more excited for the arrival of their order by giving them another opportunity to check out positive reviews on your Facebook page.
Positive affirmation after a purchase is made is just as important. Your customer should feel they made a great decision before and after they checkout.
Post-Order Arrival Shipping Emails
Reviews
Timing is incredibly important when sending out review emails. I can’t tell you how many times I’ve received an email asking me to leave a review for a product I didn’t yet receive. It’s yet another reminder that I’m still waiting for it to be delivered. And who likes waiting?
You also want to make sure your customer has had enough time to try out your product before reviewing it. A good rule of thumb is a week after the order has been received.
In addition to your own website, social media is a great channel to encourage reviews. You never know where your customer’s will discover you.
Social Media Sharing
Another way to encourage your happy customer to tell the world what they think of your products is to remind them to tell their friends about their purchase on social media.
If your friend who has great taste bought it, it must be great right?
Again, timing is crucial for all post-order shipping emails.
Complimentary Products
After your customer receives their product, they might realize they forgot an accessory that goes along with their original item. This can be especially effective if you are selling an item that isn’t purchased on a regular basis.
Remind them of complimentary products and ways to get the most out of the original product. Show some photos of how other customer’s have accessorized their product with corresponding reviews.
Happy emailing!
