How is your social media program doing?
Most people I speak with are busy business owners.
When they take a few minutes to create updates for social media they seem to get really good response. They find that they can make important connections with potential customers on social media. Some have even gotten new business from their limited efforts.
This makes the business owners want to do more with social media, but they just don’t have the time and so after a few weeks and months their social profiles become dormant.
That’s where this strategy can help.
Here are 3 sources of social media content that you can use to create an entire month’s worth of social media content. Once you have it all gathered you can write it down and quickly share it every day on your social profiles or you can use a service like Buffer to schedule it out.
Frequently Asked Questions
As a business owner, you’ve probably spoken to a lot of your prospects; many that probably turned into current customers.
Think of those early conversations.
The questions your prospects ask are questions people are asking on social media. With your social media updates, share your answers to those early questions.
If your prospects are asking you those questions in person, on the phone and via email you can bet there are people asking the same questions online on search engines and on social media.
By answering these questions you can win their attention and business as you work them through your sales cycle starting with the discovery stage with social media.
Industry News
Do you pay attention to the industry news?
Most business owners do. It’s one thing to pay attention to the news and report it on social media. That’s not a bad strategy, but take it even further by offering your thoughts on the latest news.
Let’s say you’re a plumber. Industry news would be a new fixture that came out that your customers might be interested. Giving your opinion on the design or a review of the product helps your prospects.
Or maybe you’re a corporate lawyer. Industry news might be a change in a regulation. Giving your opinion on what it means for corporations is useful and that type of content can earn you new followers on social media.
Current Customer Concerns
The New Year is a good time to check-in with your current customers. You might already be having these conversations with customers. You’re asking them about the year and if there’s anything they’re concerned with for the New Year.
These discussions can lead to more great social media content.
Let’s say the client is in the travel industry and they are worried about the weather and tourism. You could provide a few new ways for them to win more business and get people to visit.
Then you can share those things on social media for all your followers to see.
Conclusion
These methods shouldn’t take you too long. You’re probably already aware of the common questions you get from prospects. You probably already read the industry news and it’s easy to send an email to a few current customers.
Gather up the information you provide in these situations and you’ll have enough social media content for a month or more.
