Automating some of your email marketing efforts is worth its weight in gold. Today I’m going to share with you how to put your blog content on autopilot and send your email subscribers your latest blog post content using an RSS feed.
What is an RSS Feed?
RSS stands for Really Simple Syndication. An RSS feed aggregates web content you publish frequently allowing other sources to pull your content from your website and display it in other places, such as email.
Using standard tags, an RSS feed can pull your article’s image, title, description, publish date, author name and more.
Why Automate Your Blog Post Content?
You may be one of the few dedicated readers that visits your favorite blogs every week to see if new content has been published. But chances are you don’t. Life happens. You get busy and distracted with other content. You need a reminder to visit your favorite blogs.
Automating your blog content using email is a great way to alert your subscribers that new content is available so they don’t have to remember to check your website. It will also keep you in their mind if they decide to make a purchase or hire your business in the future.
An RSS email campaign can be setup to send anytime you publish new content. Your feed is updated when new content is available, triggering your email campaign to send at your desired time and day (see below for instructions on how to setup your own RSS feed template in popular email service providers).
Keep your subscribers top of mind and save yourself some time with an RSS feed email campaign.
Creating an RSS Feed
For those of you who do not have an RSS feed setup on your website, you’ll first want to create a feed. Depending on your web platform, this may be a task for your web developer.
Create an RSS Feed on WordPress
Setup an RSS Feed on Any Website
Create an RSS Feed Email Template
Create an RSS Email Template in MailChimp
Campaign Monitor
Get Response
Benchmark
Happy emailing!
