You realize that a website can be an asset to your travel business.
You’re doing research to determine exactly what your site will need.
In this post we’ll cover the purpose of a travel business website. By looking at this purpose you’ll be better prepared to work with a web designer that will create a website that will help grow your business.
Let’s begin.
Why Build a Travel Business Website? New Customers
The goal for any business is to get new customers.
This is the purpose of your travel website.
There are other purposes for having a website, but they all lead to growing your business.
For example, you might want to create a sense of community on your website and your social media profiles. You have existing customers and they love you. This is a great asset and adding elements of this community to your site like a blog or a photo gallery is great for existing customers.
But the ultimate goal is to show new website visitors what they could be part of if they visit your business. A new visitor will see the photos and the comments on the blog and they’ll want to be part of the experience.
When creating your travel business website always think about new visitors.
The website is about getting new customers.
Focusing on the Design
The website design process can be easy if you frame your direction by focusing on new customers.
Each page on the site should have a single goal.
For example, the homepage is typically the first or one of the first pages a new visitor will see. It’s the introduction of your company. it’s like the first time a person talks to you in person about coming to visit your company.
Think about what that conversation. The potential customer would ask you questions and you would provide answers until they are convinced to make a purchase.
Take that face-to-face conversation and create your website layout and content.
The homepage answers the basic questions and leads the new customer to other pages that provide answers.
Finally the site funnels the new visitor to the purchase page where they are ready to convert and become a new customer.
Example: Bed and Breakfast
Let’s say you’re the owner of a bed and breakfast.
One of your customers refers you to their friend. That person googles your company name and arrives at your website homepage. They’re looking for basic information about you and your company.
The homepage might include a nice photo of pretty setting at your location. This sets the tone. The page would also include a short introduction message. This is typically what you would greet a new person with if you were meeting them in person. Say hello and introduce yourself.
From there you can direct them to the About page to learn more. You could also send them to the different rooms you have where they can read about the details and examine the pricing.
From there they could view more photos of happy residents. They could also look at local attractions and things to do when they’re not sleeping back at the B&B.
From here you’ll ask the person to make their order or to contact you.
Final Thoughts
When you understand that your website is about getting new customers it’s much easier to work on the website structure and design. Use this as a guideline for your travel website design project.
You’ll be getting new customers in no time 😊
