Design is a powerful tool that has been increasingly more important in today’s business ecosystem. We have the Internet to thank for bringing millions of different brands to our attention. It’s never been so easy to find nearly anything we might need to purchase and buy it. But that also means there is a lot more competition and a greater need to stand out.
Investing in email design resources is one of the best decisions you can make as a business owner.
Here’s why…
Draws Attention
How many email campaigns do you receive in a single day? Do you open all of them? If not, which ones generally capture your attention?
A properly crafted subject line and beautifully designed email campaign can draw your reader in and increase the chance they’ll consume your content. If they don’t, the rest of the time your team spent creating the campaign will be wasted.
Trust
Internet fraud is increasing on a daily basis. Criminals are using email to capture customer information. If your customer’s don’t trust the designs and campaigns your sending, there is a good chance they will not feel comfortable purchasing from you. They’ll look to your competition instead.
Brand Recognition
Do your email campaigns utilize the same colors, style and branding guidelines of other marketing materials your business creates?
Brand recognition is a key component in building trust with your customers. Customer’s recognize a brand by it’s colors, fonts, style, copywriting tone and the story behind the brand. Rebranding your image multiple times can harm your branding efforts, whereas investing in professional, quality designs from the start has the potentially to last significantly longer.
The more memorable your designs are, the higher the chance your customer’s will mention you to their friends, or even open your future email campaigns.
Choosing the right photo or spending more time crafting compelling copy can make all the difference in how you are perceived to your audience. They’ll also have something tangible to tie to your business name.
Think about the last time you met someone new. Did you remember their name? The more you get to know someone and learn what makes them tick, the higher the chance you’ll remember them.
What makes your brand unique?
Conversions
For most businesses, email marketing is about increasing sales and building brand awareness. Clear calls to action are detrimental to the success of a campaign. If your user cannot tell what they are supposed to click on and where that will take them next, your email won’t convert.
The right design can make your goals clear to your reader and increase your conversions.
Your Bottom Line
Can you afford to send out campaigns that aren’t performing as well as they could be? Every email and every subscriber costs you money. The more engaged and the higher your click-through rates, the higher the return on your investment.
The right design can increase your ROI and make the time you put into your email program worthwhile.
Happy emailing!
